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Marketing Ain't About Your Logo! It's About Your Story Marketing is about the story you tell your customers, and the stories they tell about you. If there's a big gap between who you say you are and who customers say you are, you have a problem. Marketing isn't branding; it's about the story you use to connect authentically with your customers. So if your branding isn't working, the problem is your messaging.
Water Bottles Market Your Company to the Masses When you buy a newspaper ad, you pay several hundreds of dollars and you are able to market yourself to a few hundred people. Essentially, you are paying one dollar for each customer. When you advertise on television, you pay thousands and reach a few thousand.
Guide to Using Promotional Holiday Giveaways For Business The holiday season is that time of the year when everybody is in a happy mood, and wherever you go, there will always be a festive occasion. As such, you can take advantage of this occasion by making your business known to the market. Create your own promotional holiday items and make your brand popular while your clients are in a cheery mood!
How to Find a Legal Marketing Mentor With social media on the upswing and the reach of the Internet at our fingertips, it's easier than ever to find a marketing and business development mentor-whether it be in person or online. Here are a few ideas to consider on your search...
The Three-Letter Word That Can Change Your Life Are you in the sales, marketing or teaching professions? Do you ever give presentations or speak in front of groups of people? Are you involved in a personal relationship with someone? If so, then there is a three-letter word that can change your life for the better.
How to Choose a Lanyard For Your Organization - Which Style Should You Select? A laniard or lanyard, as it is more commonly known, is a type of cord worn around the wrist or neck to carry something. Lanyards have become very popular in recent years due to security issues as well as a rising interest in their convenience for holding small items that are needed daily.
Customer's Guide For Hiring the Best Storage Facility If you have been looking for a Concord storage unit then read our guide for hiring the best facility. In this article, we have included some tips to help you get the best deal.
A Lanyard and Its Many Uses A lanyard might not seem like an important product in an age when most things are computerized to some extent. The opposite is true; it is indeed a useful item.
Jewellery Dreams The most common reason for business owners and their businesses, including myself, to not reach their goals is NOT because we don't dream deep enough or real enough, but simply that the dreams haven't been defined into goals clearly. Another reason business owners give is lack of time.

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